Seth Godin: How To Get Your Ideas To Spread

Sales and Marketing Lessons Learned from Gamil-Dot-Com

Readers, I need your help. Business-wise, there is one problem I have struggled with for some time. As readers of this article and potential clients, maybe you can provide clarity. Your advice helps, no matter how insignificant you might think it is. So thanks for your time, participation and contribution.

The Problem

I have read many business startup books and articles. Among many things they say one has to do to officially be in business, these are some common preliminaries:

1. Choose something you are passionate about. [Check]
2. Choose something you already know how to do well or something you wouldn’t mind investing time to learn. [Check]
3. Choose to do one thing and one thing alone as a business. [Huh?]