Readers, I need your help. Business-wise, there is one problem I have struggled with for some time. As readers of this article and potential clients, maybe you can provide clarity. Your advice helps, no matter how insignificant you might think it is. So thanks for your time, participation and contribution.
I have read many business startup books and articles. Among many things they say one has to do to officially be in business, these are some common preliminaries:
- Choose something you are passionate about. [Check]
- Choose something you already know how to do well or something you wouldn’t mind investing time to learn. [Check]
- Choose to do one thing and one thing alone as a business. [Huh?]
I am passionate about many things that, I dare say, I happen to do well. For example, in any given month I can solve one or more computer crises; help a business set up and break down a booth at a fair; launder cloth diapers; do online research for a client; help clients with marketing campaigns via social media; build custom enterprise servers from scratch; and deliver kosher food.
How I Found Gamil
Shortly after I launched ‘nycework the blog,’ a strange thing kept happening most times I tried logging into Gmail. Instead of typing g-m-a-i-l, I would end up typing g-a-m-i-l. That is, instead of typing gmail.com, I would type gamil.com. Having noticed the typo, I never pressed ‘enter.’ I simply corrected the misspelling and proceeded to Gmail. After several days of mistyping ‘gmail’ and the frustration that went along with it, a thought finally occurred to me: Is the domain gamil-dot-com taken?
The mistype was already staring back at me onscreen, g-a-m-i-l-.-c-o-m. So I hit ‘enter.’ That is when I made a life-changing discovery. Quoting gamil.com’s own words:
A few years ago, we noticed a remarkable amount of new traffic. After doing a bit of research, we realized lots and lots of Gmail users were getting ahead of themselves when typing and ending up visiting us instead of their email account. So we started a blog to say ‘Hi!’
Apparently, gamil.com was getting a lot of serendipitous traffic that was not intended for them so they did something smart. They turned a ‘mistake’ into an opportunity to do some marketing. The icing on the cake is that they also added a link back to Gmail for many typists like myself who inadvertently lose our way.
What I Have Learned from Gamil Design
The people at gamil.com: (a) noticed a pattern; (b) studied it to discover its cause; then (c) formulated a strategy that was beneficial to Gamil Design and the ‘problematic’ typist like me.
- They noticed a pattern that disagreed with their experience (too much traffic).
- They set about to study and discover the cause of the pattern (people mistyping ‘gmail’).
- Knowing the cause of the problem, they create the perfect solution (build a blog to harness the excess traffic and send uninterested parties on to Gmail).
Now Gamil Design has several daily opportunities to market their business, products and services.
For ‘mistypists’ like myself who end up at gamil.com’s blog, Gamil graciously sends us on our merry way to Gmail regardless of whether we decide to stick around awhile. Classy.
Applying What I Have Learned from Gamil Design
- I have a good and varied skill set but have difficulty expressing it clearly when marketing (pattern/problem).
- Although conventional wisdom says it is better to focus on just one central business theme, business comes to me in various forms and from different venues (discovery).
- I am in the process of redesigning this blog to showcase my varied skill set in a coherent way. For visitors who decide that the services I offer are not for them, I hope the accumulated resources on the site (over time) may prove beneficial in some way (strategy/solution).
Now It’s Your TurN
Your thoughts, please…and, thank you.